The Impact of Visual Stimuli on Music Perception

Date
2007
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Department
Haverford College. Department of Psychology
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Thesis
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Award
Language
eng
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Open Access
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Abstract
While many studies have explored music’s effect on the perception of visuals, the consideration of the reverse is more limited. The purpose of this experiment was to provide a further and more systematic investigation into the effects of visuals on the affective and acoustical perception of music. Videos and montages pre-rated as positive or negative were paired with unfamiliar and affectively ambiguous tunes to determine if visual affect and format influenced the perceptional processing of music through the analyses of within subject evaluative tasks and ratings for each stimulus condition – four audiovisual and one no visual control. Results indicate that the mood and format of visual accompaniment does affect musical perception on acoustical and emotional dimensions. These findings are both theoretically significant and provide valuable practical implications for such fields as education, marketing, and the music industry.
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