The Impact of Visual Stimuli on Music Perception

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The Impact of Visual Stimuli on Music Perception

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Title: The Impact of Visual Stimuli on Music Perception
Author: Ebendorf, Brittany
Advisor: Boltz, Marilyn
Department: Haverford College. Dept. of Psychology
Type: Thesis (B.A.)
Running Time: 183843 bytes
Issue Date: 2007
Abstract: While many studies have explored music’s effect on the perception of visuals, the consideration of the reverse is more limited. The purpose of this experiment was to provide a further and more systematic investigation into the effects of visuals on the affective and acoustical perception of music. Videos and montages pre-rated as positive or negative were paired with unfamiliar and affectively ambiguous tunes to determine if visual affect and format influenced the perceptional processing of music through the analyses of within subject evaluative tasks and ratings for each stimulus condition – four audiovisual and one no visual control. Results indicate that the mood and format of visual accompaniment does affect musical perception on acoustical and emotional dimensions. These findings are both theoretically significant and provide valuable practical implications for such fields as education, marketing, and the music industry.
Subject: Visual perception -- Psychological aspects
Subject: Musical perception -- Psychological aspects
Terms of Use: http://creativecommons.org/licenses/by-nc/3.0/us/
Permanent URL: http://hdl.handle.net/10066/996

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Ebendorf, Brittany. "The Impact of Visual Stimuli on Music Perception". 2007. Available electronically from http://hdl.handle.net/10066/996.

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