The Market Expansion of the Internet: A Media Outlet’s Effect on the Eligible Voting Turnout

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The Market Expansion of the Internet: A Media Outlet’s Effect on the Eligible Voting Turnout

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Title: The Market Expansion of the Internet: A Media Outlet’s Effect on the Eligible Voting Turnout
Author: Harrison, Danielle
Advisor: Ball, Richard J.
Department: Haverford College. Dept. of Economics
Type: Thesis (B.A.)
Issue Date: 2012
Abstract: This study examines the relationship between the public’s consumption of media and the public’s voting behavior, and I propose that the public’s increased use of diverse media outlets has and will continue to affect their voting decisions. Previous scholars have taken on two sides concerning this topic of the media outlet’s effect on voting. On the one side, scholars propose that, because there are so many factors influencing a citizen’s decision to vote, there is no reason to expect the coefficient on some ‘media’ independent term to be significant when regressed on some dependent voting variable. On the other hand, there are many scholars who through their specific studies on either the television, newspaper and internet markets have produced regression results conclusive with my argument. Through observing the market expansion of the internet of the past 10 years, and the changing voting turnout in the past 4 election years, I have shown with the help of my fixed-effects model that not only is this relationship between internet use and voting significant, but it is positive.
Subject: Voting -- United States -- Social aspects
Subject: Voting -- United States -- Effect of Internet on
Subject: Mass media -- Influence on voting
Subject: Internet -- Influence on voting
Subject: Voting -- United States -- Effect of Mass Media on
Terms of Use: http://creativecommons.org/licenses/by-nc/3.0/us/
Permanent URL: http://hdl.handle.net/10066/8494

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Citation

Harrison, Danielle. "The Market Expansion of the Internet: A Media Outlet’s Effect on the Eligible Voting Turnout". 2012. Available electronically from http://hdl.handle.net/10066/8494.

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http://creativecommons.org/licenses/by-nc/3.0/us/ Except where otherwise noted, this item's license is described as http://creativecommons.org/licenses/by-nc/3.0/us/