Quantifying the Colbert Bump in Political Campaign Donations: A Fixed Effects Approach
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Title:
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Quantifying the Colbert Bump in Political Campaign Donations: A Fixed Effects Approach |
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Author:
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Gregory, S. Travis
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Advisor:
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Cichello, Paul
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Department:
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Haverford College. Dept. of Economics |
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Type:
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Thesis (B.A.) |
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Issue Date:
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2011 |
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Abstract:
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This paper uses an econometric model to quantify the relationship between appearing on The
Colbert Report and increases in political campaign donations. Using a fixed effects approach on a data set
of 64 political candidates who appeared on the Colbert Report, the model developed in this paper predicts
the expected percent increase in campaign donations in the 28 day period in which a candidate appears on
the show. The conclusions drawn in this study have statistical and economic significance. The argument
made, which is supported by empirical data, is that shows such as The Colbert Report, while aimed at
entertainment, are extremely relevant in today's political process. The findings of this study imply that these
types of "comedy" programs should be taken seriously by political strategists as variables that have real
influence over a candidate’s level of campaign donations. |
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Subject:
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Colbert report (Television program) -- Influence
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Subject:
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Campaign funds -- United States -- Econometric models
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Terms of Use:
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http://creativecommons.org/licenses/by-nc/3.0/us/
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Permanent URL:
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http://hdl.handle.net/10066/7045
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Files in this item
Citation
Gregory, S. Travis.
"Quantifying the Colbert Bump in Political Campaign Donations: A Fixed Effects Approach".
2011. Available electronically from
http://hdl.handle.net/10066/7045.
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