The Effectiveness of On-line Networking For Non-Profits (What Can Be Gained?)
Date
2009
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Haverford College. Department of Economics
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Thesis
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Award
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eng
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Open Access
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Abstract
The primary focus of this study is exploring whether or not to recommend on-line networking as an effective marketing tool for non-profits. Three key marketing goals are identified: donations, volunteers, and new connections. A survey containing questions involving these three goals was sent out to non-profits located on Charity Navigator and Facebook. 254 non-profits responded to the survey. Analysis of the data indicates that currently, the majority of charities using on-line networking are attracting many new connections, but are not receiving substantial numbers of donations or volunteers.