What is Good and Expected is Beautiful: The Effects of the Reverse Halo Effect and Expectancy on Perceived Attractiveness

Date
2005
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Haverford College. Department of Psychology
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Award
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eng
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Haverford users only
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Abstract
The present study examined the influence of specific personality information on perceived attractiveness, affiliation, and perceived similarity. The trait dimensions adjustment, social concern, dominance, social competence, intellectual competence, and conscientiousness were examined. Additionally, the present study tested Burgoon's model of expectancy violations concerning perceptual judgments of attractiveness. Subjects were presented with personality vignettes, followed by pictures of varying attractiveness (i.e., attractive, neutral, unattractive). Support for the reverse halo effect was found; however, Burgoon's model was not supported. Moreover, personality information was found to interact uniquely with attractiveness level; traits which affected perceptual judgments for attractiveness, affiliation, and similarity varied for each attractiveness level. The results as set indicate that perceptions of attractiveness, similarity, affiliation are dependent upon the interaction of target attractiveness and personality.
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