Extending the Reverse Physical Halo Effect: Trait Specificity and Expectancy Violation Theory in the Visual Modality

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2005
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Haverford College. Department of Psychology
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Award
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eng
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Haverford users only
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Abstract
This study examines the reverse physical halo effect and attempts to isolate and identify specific personality traits which are predicted to have a significant impact on the perceived attractiveness of target photographs. The dependent measures of perceived similarity and desired affiliation were also assesses in an attempt to extend the findings of Miyake and Zuckerman (1993), and Burgoon's (1993) expectancy theory was tested with regard to the reverse physical halo effect. Sixty-four female undergraduate students from a small bi-campus liberal arts community viewed vignettes designed to isolate specific personality traits and were subsequently presented with a target photograph of varying attractiveness, after which the dependent measures were assessed. Certain traits were identified, but no support was found for the applicability of Burgoon's (1993) model to the reverse physical halo effect. Potential explanations for these findings are discussed.
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