The Reverse Halo Effect and The Evaluative Consequences of Expectancy Violations/ Confirmations on Attractiveness

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2005
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Haverford College. Department of Psychology
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eng
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Haverford users only
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Abstract
The existence of the reverse halo effect and the specific personality traits considered most influential was investigated in the context of Burgoon's expectancy theory. Sixty-four college age females of Haverford and Bryn Mawr Colleges rated thirty-six male and female faces varying in attractiveness (attractive, unattractive, neutral). The control group rated faces and served as a baseline measure of the dependent variables. The experimental group was presented with a vignette, in addition to faces, describing a personality trait and perceived attractiveness, perceived similarity, desire to affiliate, and degree of expectedness of stimuli were assessed using a seven-point scale. Generally it was hypothesized that results would be congruent with the predictions of the reverse halo effect while being consistent with Burgoon's expectancy theory. The present research did find that ratings of perceived attractiveness varied with the presentation of personality information but were dependent on the attractiveness level of the stimuli as well as the specific trait information presented. Burgoon's expectancy theory did not receive strong support.
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