The Effect of Background Music and Film Scene Congruity on Encoding Strategies for Filmed Events
Date
1999
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Producer
Director
Performer
Choreographer
Costume Designer
Music
Videographer
Lighting Designer
Set Designer
Crew Member
Funder
Rehearsal Director
Concert Coordinator
Advisor
Moderator
Panelist
Alternative Title
Department
Haverford College. Department of Psychology
Type
Thesis
Original Format
Running Time
File Format
Place of Publication
Date Span
Copyright Date
Award
Language
eng
Note
Table of Contents
Terms of Use
Rights Holder
Access Restrictions
Haverford users only
Terms of Use
Tripod URL
Identifier
Abstract
The present study investigates whether paired audiovisual events that are mood congruent or mood incongruent are encoded jointly or independently into memory. Seventy-two subjects watched 12 film clips, rated as positive or negative, accompanied by positive or negative music, while attending to either the visual scene alone, music alone, or the visual scene and music together. Following the presentation, memory for the film clips was assessed through a scene recall task, a tune recognition task, and a paired scene-tune task. Results indicated that film and background music are jointly encoded to a degree although the picture is more complicated than originally predicted. Additionally, results demonstrated that film processing interferes with music processing, due primarily to the cognitive phenomenon of visual capture.