The Role of Directed Attending on the Encoding of Mood Congruent/Incongruent Bimodal Stimuli

Date
1999
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Haverford College. Department of Psychology
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eng
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Haverford users only
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Abstract
The purpose of this study was to examine how visual information in a film clip is encoded in memory in relation to accompanying background music, and how mood congruency and incongruency affect this encoding process. A total of 80 subjects were shown a series of 12 film clips after being directed to focus their attention to a) the visual information alone, b) the auditory information alone, c) both or d) neither. Half of the clips were rated as portraying a positive mood, half were rated as negative, and an equal number of films in each of these categories were accompanied by mood congruent or mood incongruent background music. After a brief distracter task, the subjects were given three memory tasks that assessed scene recall, tune recognition and cued scene recognition. These results in turn may reveal insight into the cognitive processing of multi-modal information, and how this information is both encoded and represented in memory.
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