What Music Videos Do: Interpretation, Perception, and Memory

Date
2014
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Department
Haverford College. Department of Psychology
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Thesis
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Award
Language
eng
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Haverford users only
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Abstract
As music becomes more integrated with film it is becoming more important to understand the effects of videos on the way a listener experiences music. The current study asked participants to listen to eight songs that were wither presented with or without videos. Each video varied in the affect of the music, lyric, and video. After the participants saw the music videos, or heard the songs, they were asked to complete an interpretation task, as well as fill out various behavioral ratings. The final phase in the experiment was a surprise recognition task in which participants had to identify old (previously presented) or new audio clips. Results showed that relative to the absence of videos, music videos increased ratings for memory and likeability, as well as other perceptual dimensions. In addition, of the two components of a song (i.e., music and lyrics), music was shown to be more salient for many ratings including likeability and memory, but lyrics are the dominant component for the interpretation of a song and it's perceived memory.
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