The Market Expansion of the Internet: A Media Outlet’s Effect on the Eligible Voting Turnout

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2012
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Haverford College. Department of Economics
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Thesis
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Award
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eng
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Haverford users only
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Abstract
This study examines the relationship between the public’s consumption of media and the public’s voting behavior, and I propose that the public’s increased use of diverse media outlets has and will continue to affect their voting decisions. Previous scholars have taken on two sides concerning this topic of the media outlet’s effect on voting. On the one side, scholars propose that, because there are so many factors influencing a citizen’s decision to vote, there is no reason to expect the coefficient on some ‘media’ independent term to be significant when regressed on some dependent voting variable. On the other hand, there are many scholars who through their specific studies on either the television, newspaper and internet markets have produced regression results conclusive with my argument. Through observing the market expansion of the internet of the past 10 years, and the changing voting turnout in the past 4 election years, I have shown with the help of my fixed-effects model that not only is this relationship between internet use and voting significant, but it is positive.
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